1. Note the price code and stock type listed on the catalog page for each item selected by your customer. 2. Go to the appropriate price page and locate the price code, stock type, and ink color combination for the item. The figures to the right of the ink color combinations are the dealer's base cost for the quantities shown. 3. Review the CUSTOM SERVICE CHARGES page to identify any additional costs due to custom designs. 4. Add the dealer's base cost to the CUSTOM SERVICE CHARGES to get the dealer's total wholesale price. 5. Repeat steps 1 thru 4 using the suggested Retail Price List to determine the customer's retail price. For example, your customer wants to get a business card. They select Ivory Laid paper for the card, which has a BC-3 price code. On the price page, you would find BC-3, and seeing Laid is one of the stocks listed next to it, you would use this row for pricing. Then, your customer tells you that they would like Red and Reflex Blue ink on their card, so you find 2 Colors on the price page. The customer then lets you know that they want 1000 cards printed, so you scan across the 2 Colors row until you come to the Per 1,000 column. Now you have your base price of $88.00 (prices shown here may not reflect actual pricing, please check your current pricing list). Now that you have your $88.00 base price, you will need to determine which of the following CUSTOM SERVICE CHARGES applies: Custom Service Charges Additional Color - Charged when more than two colors are used on one card Bleed - Charged for each side that a printed image meets or extends off the edge of the card Business Card Return Uncut - Charged when the finished size is different than a standard card Cancellation of Job In Production - Charged when a job is cancelled after significant production time has been spent on it Close/Hairline/Trap Registration - NO CHARGE when using two colors and, 1. The colors are closer than 1/16th of an inch, referred to as Close Registration;   2. One color touches another color, referred to as Hairline Registration;   3. One color is completely enclosed or surrounded by another color, referred to as Trap Registration Color Separations - Charged when we are required to separate artwork for multi-colored jobs. Please call for a quote. Flat Printing - Charged when ink is laid down on a sheet of paper and the Thermography process (Raised printing) is not used LASERSafe Thermography - Charged when using special inks formulated to withstand the extreme heat generated by laser printers PMS Press Wash - Charged any time a PMS color is desired. This covers the time necessary to prep our equipment for your specialty job. PMS Economy Ink - Charged when using one of our pre-selected Economy Inks. Colors include Gold (872), Silver (877), Pantone Purple, Blue (294), Green (357), Cool Gray #7, Pantone Yellow, Orange (151), and Rhodamine Red. Proof - Charged when the artwork for a job is provided to our customer for reviewing prior to production Halftone - Charged when creating half-tones of images. Please furnish a wallet-size, black & white photo. Second Side Printing - Charged when a two-sided card is to be printed Special Effects Graphics or Text - NO CHARGE when using any of the 20 special effects listed in the catalog Other - Please ask if you require other services. Call for quote.